“Concentrate on doing things in order to fine, Strive for perfection do things in order to go far” is Mr. Zhou pei’s management motto.

"Industry rejuvenating the country , intellegince leading" is the code of conduct that Mr Zhou has been demanding of team for many years.

As early as 2008, Mr. Zhou pei emphasized on the meeting of his decoration design and engineering company, in order to improve the market competitiveness, improve the level of construction and installation technology and engineering quality, optimize construction management, reduce engineering cost, so as to promote the company's industrial transformation and upgrading.

In those years, Mr. Zhou pei advocated standardized quotation, standardized design, streamline production , assembly construction, overall decoration and systematic management in company, which have been used till now.As a result, the company grew healthily and grew stronger.

As the founder of BETTOWOOD, Mr. Zhou pei has been constantly thinking about the development direction of future products, the advantages of market expansion, the intelligence mining of the team, the survival vision of the enterprise and the upgrading and transformation of the industry.